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WineDirect Blog

DTC wine thoughts served up by WineDirect

February 7, 2017 | Jim Agger

Announcing Our New Partnership with eBay

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Starting today, WineDirect clients can sell wine directly to eBay's 167 million active buyers through our new marketplace partnership.

We are excited to announce that as of today, WineDirect clients can make their wines available to 167 million new customers through our new partnership with eBay.


View the WineDirect client store on eBay.

This partnership adds to existing relationships with Vivino and Amazon, and further empowers wineries to efficiently attract and delight a new massive audience of buyers. It's part of our commitment to help you find new ways to sell wine direct-to-consumer, and we believe that marketplaces like eBay will become an important channel for DTC wine sales.

Why are marketplaces important for the wine industry?

  • Last year, winery sales through marketplace partners on Vin65 increased 78%
  • 65% of consumers will buy from a brand on a marketplace who would not have purchased direct
  • Marketplaces make up nearly 1/3 of all ecommerce sales
  • Marketplace sales are growing faster than other ecommerce channels overall

For more details on why we believe you should be selling on marketplaces, check out the Vin65 blog.

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