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WineDirect Blog

Your Source for All Things DTC

March 17, 2016 | Sheri Hebbeln

Speaker Lineup for the First Napa Roadshow is announced!

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Today we announced the line up for our first ever Napa roadshow! The event will be held at The Meritage Resort & Spa.  Tod Nielsen, Salesforce EVP and former CEO of VMWare, will keynote.

Today we announced the line up for our first ever Napa roadshow! The event will be held at The Meritage Resort & Spa.  Tod Nielsen, Salesforce EVP and former CEO of VMWare, will keynote.

We have an exciting lineup and interesting topics to share with you.  We will be exploring:

  • Modern Wine Marketing
  • Chinese Tourism in Wine Country
  • The Customer Experience
  • Panel Discussion - DTC Best Practices
  • People-Based Marketing
  • Secrets of a Successful Tasting Room
  • Keynote speech given by Tod Nielsen, EVP Salesforce

For the full agenda and to register for the event, visit our event page.

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