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WineDirect Blog

Your Source for All Things DTC

August 6, 2014 | Sheri Hebbeln

What are the new trends in ecommerce for wineries?

Teaser Text

A wine merchant should definitely be considering establishing a full online presence if they haven't done so already. 

A wine merchant should definitely bethere_are_various_new_trends_in_ecommerce.jpg considering establishing a full online presence if they haven't done so already. What is meant by this is that they have a completely functional online store for customers to use on any device, whether it is a laptop or a smartphone, with a design that is specific to the needs of the customer. Ecommerce matters more than ever, as an increasing number of people are shopping online for various items, especially stuff that may not be available from their local stores. There are new trends that are pushing online shopping in different directions and wineries need to pay attention over these developments to greatly improve their presence and their sales.

It's all in your hands
According to Brandwatch, most of the latest trends concern devices that aren't computers. Of particular note is the rise of mobile devices as the primary form of using the Internet. As a consequence, online stores should be catering specifically to mobile devices as they continue to grow ubiquity. The main factor in all this is creating responsive design websites, which are built to the screen width of any given device. This can apply to smartphones and tablets, especially since their resolutions vary based on the way a person is holding it. Building an online wine store with this kind of function is now mandatory in order to survive as a business.

More intriguingly, there is an increased interest in wearable devices such as smart watches become more widely available. These new devices may seem like a novelty to the average merchant, but with a marketing plan in place specifically targeting them, such as quick promotions or offers on shipping for a case of wine, a store could stand to gain an advanced customer who is likely to spend more money.

Getting some information
Content will also play a major role in how ecommerce develops over the next several years. How varies from site to site, based on their needs and goals, according to a report from Econsultancy. In the case of wine shops, the main focus will likely be on short-form content. To give an example, short posts on new developments at the winery will be sufficient in keeping customers' attention and persuading them to buy new bottles based on a promotion for one of your newer vintages. There is also the potential for long-form content, however. This can include long pieces on how a winery picks grapes for use in production and what gets thrown out. Striking a balance for content in ecommerce can encourage customers by both bringing unique insights and special offers to the table.

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