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WineDirect Blog

DTC wine thoughts served up by WineDirect

January 23, 2017 | Adrienne Stillman

DTC Checklist for Success

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There's a lot to consider when it comes to direct-to-consumer wine sales. Use this checklist to help put you and your team on the path to success, with tips and best practices for your wine club, tasting room, website and fulfillment.

From your wine club to your tasting room, your winery website to your fulfillment operations, DTC managers wear many hats, and it can be hard to stay organized. Drawing on our data from over 1,600 wineries worldwide, we've put together a checklist to help you prioritize your 2017 DTC sales and marketing plan. The checklist includes:

  1. 1 email that can increase your DTC sales 2-4%
  2. 3 ways to improve your winery website and fulfillment operations
  3. Easy formulas to calculate how much money you're losing to avoidable credit card declines and how much an email address is worth to your winery

Download Your DTC Checklist


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